Nolan Bushnell the founder of Atari and Chuck E Cheese once said, ‘“Everyone who has ever taken a shower has had an idea. It’s the
person who gets out of the shower, dries off, and does something about it that makes a difference.”

I have loved that quote for at least 10 years!!

I have sooooo many ideas bouncing around in my head, so many business ideas, so many products, so many clever things I could say or sell, just so many ideas. Sometimes, the best of ideas come when that warm water is running over your face in the shower. Why? I don’t know. Perhaps it is because you are relaxed and when you are all stressed out your brain isn’t working as efficiently as it should. Regardless, the shower tends to be great thinking time.

Now here is possible TMI (Too Much Information) but I JUST GOT OUT OF THE SHOWER. I am sitting on a towel in my home office with my hair still dripping water but as I was in the shower I was developing my company mission statement and BOOM it hit me! Although this website is ronwhitetraining.com the umbrella company for all my activities is Brain Athlete. (Makes sense right as I am a brain athlete? Or at least I like to believe I am!)

So what is our mission statement at Brain Athlete? This is what I developed as the water was hitting me in the face and relaxing me….

‘Brain Athlete, developing healthy quick minds to maximize profits, efficiency and confidence.’

BOOM! Now I have a mission statement. Freaking love it! I really feel like this covers all our main topics – memory training, memory speakers, speed reading, thinking like a Navy SEAL, thinking like Einstein, brain aging, etc.

So there you have it! My mission statement is done! Thought in a shower that I put into practice before I got dressed by posting it on this blog. Now for the other 50 ideas I had this week in the shower….time to implement…I will be back to update you…eventually…tons to do

Ron White, Memory Speaker and 2 Time USA Memory Champion