Any public speaker worth his fee will see the task as not just delivering a speech. Those worthy of patronage will also carry out prior research into the client's desired outcomes. A public speaker will also address the current and potential problems faced by that client's business.
Any motivational speaker, worthy of consideration, will have a selection of testimonials from previous clients available for you to view on his or her website. Ensure companies and individuals are named. Descriptions such as ‘A senior manager at a large well-known company said….’, are of little to no value, and should start alarm bells ringing. Look for named sources from quality companies. Such individuals are usually very selective about which motivational speaker they are prepared to recommend as their own reputation could be on the line.
A speaker should be able to talk about what the audience wants to hear. Thus, sticking to the topic is of utmost importance. Add a little bit of humor here and an anecdote there. This mix of humor and storytelling with a targeted message will keep your listeners entertained.
Most of the professional keynote motivational speakers have prepared a video cassette or a DVD of their past work and using it as a promotional material. If you will watch their video, you can do an assessment with their speaking skills and compare with others.
Keynote public speaking is a specialized discipline which involves humor, motivational skills, and flair. One can only measure its effectiveness when it has delivered its purpose of energizing the audience. If the spectators are left wanting more, then you can justly say that the keynote has been conveyed effectively.